Redbit Development
Launched 2017
Launched 2017
We were approached by a marketing company to create an application that they described as the "tinder of market research" called Upsiide. Upsiide would allow brands to test concept products, ideas or gain general knowledge of target demographics at a much quicker pace and broader scale when compared to other surveying techniques or focus groups.
Problem
The client had only the initial idea for that app and gave us the challenge of bringing their idea to life. Before work was started on the application, I focused on designing a logo that would reflect the concept behind the app.
Since the notion of testing "ideas" was the driving factor behind the application, a lightbulb combined with an upward arrow worked quite well as a logo mark. Rounded type was used to create a friendly, approachable feel and it meshes well with the round shape of the lightbulb logo.
Brand Colors
The primary color green was used due to its relation to money and success. The app gives prizes in the form of gift cards, providing value to users as well as valuable market research to brands, so reflecting that in color scheme was something that needed to be considered.
A mock-up of the login screen. Users can log in with their Facebook account or create a new account
Sample of icon styles presented to the client to give them a sense of the apps look and feel
Users are given "blocks" of related products or ideas to review.Inside every block of products is a concept product that hasn't been released to the public. Similar to tinder, swiping left is a "dislike" and swiping right is a "like". At the end of every block of ideas, all products that are liked are given a head-to-head comparison. This will narrow down the block of ideas to a final single most liked product or idea.
Once the head-to-heads are completed, a multiple choice question is presented. This was added to break up the flow of constant swiping and it allowed the client to gain more specific insight into their users.
As users evaluate products and ideas they earn points. Once enough points are gained they can redeem them for Starbucks, Itunes or Amazon gift cards.
Conclusion
The app has only been recently released but it has already landed our client large clients including Tyson Foods and Johnson & Johnson. We're continuing work on improving the application and expanding its feature set. Overall the team has been very happy with the result.